![]() ![]() What otherwise might have been a demand dream for Schwinn became a supply nightmare. "A bicycle is the perfect vehicle for social-distancing transportation." "The pandemic has made people aware, and afraid, of mass transit," he said. Cycling also became a safe alternative to public transportation, observed Jay Townley, a former Schwinn executive and a founding partner at Human Powered Solutions, a cycling consulting firm. In June, sales rose 63% compared to the same time last year, reaching $697 million, though that bump was due to increased sales of higher-end models - an indication, said NPD analyst Dirk Sorensen, that cyclists "are now more willing to invest in the activity for the long haul."Īmericans turned to turning the pedals for fun, certainly, but also for exercise when their gyms and yoga studios closed and youth sports went on hiatus. According to market research firm NPD Group, retail bike sales skyrocketed 75% in March and April as those family-friendly models got snapped up. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |